EVENT TOPIC:

Why Focus Beats Features in Scaling a Startup

With Special Guest: Richard Bergeron - CEO, Decide4Action

WHERE:
Baxter Village, Market Street, at the Compass Real Estate office
967 Market St, Fort Mill, SC 29708

What's Going Down:
Many startups stall not because their product is weak—but because their focus and positioning are unclear. Richard Bergeron will challenge founders to rethink specialization, differentiation, and clarity as growth accelerators.

This session dives into how narrowing your focus leads to faster sales, stronger positioning, and more scalable execution—without limiting ambition.

Why You Should Come:
If prospects take too long to “get” what you do—or your team feels stretched trying to serve too many markets—this session will resonate.

You’ll learn how to:

• Clarify your niche and positioning so customers immediately understand your value

• Reduce sales friction and shorten deal cycles

• Align product, marketing, and operations around a clear focus

• Scale without operational chaos or messaging confusion

This is a practical, operator-led discussion designed for founders navigating growth complexity.

Agenda:

• 5:15 PM - 5:30 PM: Welcome

• 5:30 PM - 6:15 PM: Presentation

• 6:15 PM - 6:45 PM: Q&A

• 6:45 PM - 7:00 PM: Wrap up & announcements

• 7:00 PM - Till? : Continue discussions and socializing next door, at “Pet Piv” the Fish Market Beer Garden

Got Questions? Hit us up at info@tfycgroup.com

More About Our Guest Speaker:
Richard Bergeron is an entrepreneur and CEO of DECIDE4ACTION, where he leads teams building operational and ERP software that helps organizations make better decisions and scale efficiently. With experience founding, growing, and acquiring companies, Richard brings a real-world operator’s perspective on focus, execution, and sustainable growth.

Don’t Miss It!